Turning one local story into multiple pieces of content works well for getting more value out of your reporting and meeting the interests of different audiences. I’ve found that a single news event, profile or community trend can lead to many types of content with just a bit of planning and some practical creativity. Here, … Read more
Sending out a local newsletter is a great way to keep your community connected. I’ve spent a lot of time tinkering with different formats and workflows and I’ve seen how consistency really makes all the difference. If you’re eager to deliver a newsletter that readers actually look forward to, I’ve pulled together practical steps, friendly … Read more
Launching a local newsletter is super exciting, but building a team when you’re working with a tight budget can feel pretty challenging. I’ve had my fair share of scrambling to find people who are passionate, reliable and willing to pitch in without breaking the bank. If you’re gearing up to start your own local newsletter, … Read more
If you’re involved with running or contributing to a local newsletter, you probably know the importance of keeping things accurate. Mistakes can happen, even with several rounds of edits. What really matters is how quickly and transparently you address and correct those mistakes. I’ve had experience correcting newsletter errors and handling these moments well actually … Read more
If you’re putting together a local newsletter, you’ll probably find yourself gathering information from all sorts of places… local news stories, city council reports, social media, community forums and even books or personal interviews. Giving proper credit to your sources is really important, both to build trust with your readers and to respect the original … Read more
Promoting a local business today means choosing from a huge list of marketing tools, but two of the most talked-about options are newsletter sponsorships and Facebook Ads. I’ve tried both approaches in my own marketing work and figuring out the right fit depends a lot on your business goals, how you want to reach your … Read more
If you’re someone curious about staying in the loop with what’s happening right around your neighborhood, you’ve probably heard of both local newsletters and local newspapers. They both sound pretty similar, but there are real differences between them, especially in how they deliver news, who creates them and how they fit into everyday life. I … Read more
Building a strong subscriber base for a local newsletter takes more than just hitting send each week. After years of trying new things and checking out various strategies, I’m sharing practical, hands-on ideas here. Whether you’re kicking off a neighborhood bulletin, rounding up city highlights or pulling together a small town event digest, growing your … Read more
Launching and growing a local newsletter takes more than great stories. It means knowing the lingo of the email and publishing world. Even if you’re brand new, picking up the core terms can help you feel a lot more confident as you build your audience and work with new platforms or partners. Curious about what … Read more
Local newsletters might seem simple at first glance, but they offer a pretty impressive way to get your foot in the door for new possibilities and connections. Whether you want to bond with your neighbors, boost a small business or step into unexplored career paths, subscribing to and getting involved with these hyperlocal newsletters can … Read more