Turning one local story into multiple pieces of content works well for getting more value out of your reporting and meeting the interests of different audiences. I’ve found that a single news event, profile or community trend can lead to many types of content with just a bit of planning and some practical creativity. Here, … Read more
Sending out a local newsletter is a great way to keep your community connected. I’ve spent a lot of time tinkering with different formats and workflows and I’ve seen how consistency really makes all the difference. If you’re eager to deliver a newsletter that readers actually look forward to, I’ve pulled together practical steps, friendly … Read more
Launching a local newsletter is super exciting, but building a team when you’re working with a tight budget can feel pretty challenging. I’ve had my fair share of scrambling to find people who are passionate, reliable and willing to pitch in without breaking the bank. If you’re gearing up to start your own local newsletter, … Read more
If you’re involved with running or contributing to a local newsletter, you probably know the importance of keeping things accurate. Mistakes can happen, even with several rounds of edits. What really matters is how quickly and transparently you address and correct those mistakes. I’ve had experience correcting newsletter errors and handling these moments well actually … Read more
If you’re putting together a local newsletter, you’ll probably find yourself gathering information from all sorts of places… local news stories, city council reports, social media, community forums and even books or personal interviews. Giving proper credit to your sources is really important, both to build trust with your readers and to respect the original … Read more
Building a strong subscriber base for a local newsletter takes more than just hitting send each week. After years of trying new things and checking out various strategies, I’m sharing practical, hands-on ideas here. Whether you’re kicking off a neighborhood bulletin, rounding up city highlights or pulling together a small town event digest, growing your … Read more
If you run a local newsletter, you probably know how tough it is to turn casual readers into loyal subscribers. With inboxes overflowing and attention spans shrinking, figuring out strategies that actually grow your list (and keep folks coming back) is super important. I’m sharing my favorite strategies for growing a local newsletter, so you … Read more
Co-registration might sound a bit technical at first, but if you’re working in lead generation or digital marketing, understanding its benefits is actually pretty handy. Co-registration lets you collect leads from users who opt in to several offers simultaneously. For example, when someone fills out a form for a newsletter about fitness, they also have … Read more
Figuring out the right amount of content for a local newsletter is one of the trickier parts of creating something readers look forward to. If there’s too much, people might not get through it… too little and your newsletter might not feel worthwhile. After testing different lengths, talking with other newsletter creators and studying feedback … Read more
Finding reliable, engaging content for a local newsletter can sometimes feel like searching for a needle in a haystack. There’s so much happening in any given community, but turning raw info into something people actually want to read each week requires going beyond basic headlines. If you’re curious where to source the best local stories, … Read more