Deciding whether to include controversial content in your local newsletter is a question that every publisher faces sooner or later. The urge to spark discussion and keep things lively can be tempting, but it comes with questions about responsibility, community values and the impact on your brand. I’ve spent plenty of time curating content for … Read more
Building a local newsletter subscriber base takes real effort, but actually protecting and nurturing that list is what keeps your efforts from unraveling. Unengaged readers and fake signups can affect everything from your open rates to your deliverability, making your newsletter way less effective. If you’re running a newsletter… whether it’s for a business, a … Read more
Sponsor kits are pretty handy tools when you’re trying to land partnerships for your local newsletter. A great sponsor kit can make a world of difference between just getting noticed and actually bringing sponsors onboard, especially if you’re reaching out to businesses or brands that get hundreds of pitches every month. I’ve put together everything … Read more
Local newsletters are often flying under the radar in the digital marketing world, but they’ve got a lot going for them. If you’re skipping over these smallscale publications because you think bigger is better, it might be time to take a closer look. I’ve spent years watching trends in email marketing, and I’ve seen firsthand … Read more
Running a local newsletter brings plenty of opportunities, but growing your audience doesn’t happen through word of mouth alone. Search engine optimization (SEO) makes your newsletter more findable, brings in new readers and boosts local engagement. SEO is talked about a lot for blogs or ecommerce, but local newsletters come with their own special challenges … Read more
If you run a newsletter, working with sponsors can give your project some steady revenue. The tricky part is finding partners without bombarding your readers with pushy sales content. Authenticity grows trust and that’s really important for both your audience and your potential advertisers. I’m going to walk through some friendly, straightforward ways to connect … Read more
Building a local newsletter without leaning on paid ads can be a rewarding challenge. From personal experience, getting folks excited to sign up on their own takes creativity, dedication and some willingness to try different strategies. If you’re new to growing an audience for a local newsletter, you’ll want solid starting points and a range … Read more
If you’re aiming to reach people right in your community, advertising in local newsletters is a pretty handy way to do it. It doesn’t matter if you run a small business, offer local services or just want to build awareness for an event. Getting your message into local inboxes can make a big difference. Drawing … Read more